Artistry Unleashed by Hilary Austen - Book review



Artistry Unleashed

A Guide to Pursuing Great Performance in Work and Life


By: Hilary Austen

Published: October 27, 2010
Format: Hardcover, 232 pages
ISBN-10: 1442641304
ISBN-13: 978-1442641303
Publisher: University of Toronto Press (Rotman/UTP)





"Even as we develop ever more powerful analytical tools, even as our deductive capacities increase, still the smartest among us crash headlong into new and recurring problems that we haven't yet learned to solve", writes adjunct professor and member of the dean�s advisory board of the Rotman School of Management at the University of Toronto, Hilary Austen, in her revolutionary and landmark book Artistry Unleashed: A Guide to Pursuing Great Performance in Work and Life. The author describes how discovering solutions to the most pressing business and societal problems doesn't lie in using new analytical tools, but in a profoundly different approach to problem solving.

Hilary Austen challenges people to step outside of their established realms to seek guides and solutions in other fields and endeavors. The author presents the alternative concept, that the best guides to solving a problem in any given area, are often found in a seemingly unrelated field. This counter-intuitive line of thinking compels the individual to move well beyond the safety of what is known, and into the world of the unknown. This movement beyond the boundary of comfort and familiarity forces a fresh understanding of the problem at hand. With this transition from examining a problem through the familiar lens, and toward a outside view, new ideas can appear as a result of thid disruption of conventional thought.



Hilary Austen (photo left) suggests the radical approach of looking to artists as guides for solution seeking business executives. This bold reasoning is based on pushing the business person beyond the edge of the comfort zone. The concept is also logical in that the conventional problem solving tools and techniques have failed the executive. Traditional tools may even be able to solve part of the problem. They are limited in their ability to find solutions to the entire problem. This is the gray area where the need to make the transformation from conventional tools and strategies becomes clear. Instead of a proposed solution being exclusively this or that option, the moving past the edge of comfort approach provides for fusion of ideas. It also allows for surprise and fresh insights through deliberate ambiguity. The artistry method breaks down the societal and internal human barriers that prevent creative thinking, even if unconsciously. The removal of these barriers frees the individual to consider what may have been considered unthinkable in the past.

For me, the power of the book is how Hilary Austen presents both a theoretical basis for achieving excellence and solving problems without sacrificing creativity. At the same time, the author shares actionable techniques and strategies for utilizing the arts as a guide for creative thinking. The concept of moving well past a person's own self imposed barriers, and entering into the often frightening but always enlightening area of the unknown, is offered as a key to opening the mind. Free from the artificial walls created by society, or one's own brain wiring, the power of the inner artist can be brought to the surface. Combined with guides from the artistic community, the scope for dynamic new thought is enlarged exponentially.

Hilary Austen employs the example of standardized testing, and the false trail of finding the one right answer, as being stifling to creative thinking. The conventional wisdom, often seen in workplaces as low wages and enforced best practices, is failing in innovation and creative thought. Attempts to simplify major problems doesn't make them easier to solve. Indeed, this false trail makes the solution more elusive than ever. The executive, enclosed in the conventional box, is faced with limited and ineffective options. Hilary Austen recognizes that the conventional approach is a dead end, and offers the radical artistic idea as a superior and more fruitful alternative. She makes her case well, and bolsters it with real world examples of success rooted in a wide range of unexpected and often unlikely fields. The very critical elements of surprise, removal of barriers, and open thinking are the key to solving the most intractable of problems.

I highly recommend the brilliant and seminal book Artistry Unleashed: A Guide to Pursuing Great Performance in Work and Life by Hilary Austen, to anyone serious about solving problems in new and exciting ways. The author shares a very different, and highly effective process for going beyond the edges of the known world, and discovering real solutions to overcoming even the most difficult obstacles.

Read the destined to become classic book Artistry Unleashed: A Guide to Pursuing Great Performance in Work and Life by Hilary Austen, and change your mode of thinking from the mainstream to the arts dream. The book is highly original, and the concepts presented are very unorthodox. That unfamiliarity is why the ideas work so well.

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Innovation Gains Momentum as a Guiding Principle

Innovation and America �s need to "win the future" were major themes of President Obama�s State of The Union address this past Thursday. President Obama suggested that America could �out-innovate� the rest of the world by increasing U.S. investment in research and development. But, what exactly does that mean? How far along are Americans in the �ideas race� already, and how much further does the United States need to go?

In response to the State of the Union address, Ideas Economy, as part of the prestigious The Economist has created a unique and quirky video that combines charts and graphs to add important context to President Obama's speech.

You can view the video at the site



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How eCommerce Content Development Services Helps Your Business

Internet has been the biggest field of business for the past decade and then some. Since the turn of the century, the happening recreational platform became the biggest free information, integration, and interaction space. The Internet became a world of its own, with people understanding the extent of possibilities and infinite opportunities of this global communication tool.

The 1% Solution by Tom Connellan - Book review


The 1% Solution for Work and Life

How to Make Your Next 30 Days the Best Ever


By: Tom Connellan

Published: December 16, 2010
Format: Hardcover, 138 pages
ISBN-10: 0976950626
ISBN-13: 978-0976950622
Publisher: Peak Performance Press








"When you average it out,the difference between exceptional and exceptionally exceptional is one percent", writes keynote speaker Tom Connellan in his enjoyable and inspirational book The 1% Solution for Work and Life: How to Make Your Next 30 Days the Best Ever. The author presents an engaging business parable that describes how the greatest performers in any field are only 1% better than the rest.

Tom Connellan shares the often forgotten wisdom that becoming the truly elite participant in any endeavor doesn't require a person to be many times more effective than their competition. That 1% improvement in performance doesn't require a doubling of effort, but simply becoming 1% better at many different aspects of your life and work. As an example, Tom Connellan points out that the difference in performance between winning an Olympic gold medal, and receiving no medal at all, is that 1% difference. To achieve that 1% boost in performance, that sets the top performers apart from the field, the author recommends doing things better today than they were done yesterday. Instead of spending time with getting motivated, Tom Connellan offers the timeless concept of just doing something, which generates its own motivation to do even more.



Tom Connellan (photo left) understands that the most critical aspect of achieving peak performance is to always take some form of action. Even small amounts of action, that may even appear insignificant, can leverage themselves into very large accomplishments. The well known 80/20 rule works in favor of the person who does something, instead of making the choice to do nothing. Tom Connellan recommends the principle of deliberate practice. By practicing in this manner, everyone will become much better at what they do and achieve. The key is to practice, assess the the performance, and get feedback on the level of performance. The author reminds people to only compare their performance to their own level, and to seek to always reach a new personal best. Instead of going full out, which Tom Connellan considers to be counterproductive, he suggests working in bursts punctuated with rest periods. He suggests that everyone discover their own natural rhythm to achieve even greater productivity.

For me, the power of the book is in its simplicity. Tom Connellan provides his timeless wisdom through a pleasant business fable, where the reader can identify with the characters. As the story unfolds, the principle of small constant change and improvement is made clear to the reader. The idea that tiny incremental increases in performance add up to peak performance in the field becomes an all encompassing theme of the story. The reader follows the narrative, and learns how to find that 1% solution along with the protagonist. The overall blending of ideas into a business fable is a very effective vehicle for sharing the author's premises about enhancing performance levels.

The chapters are laid out in a logical format, and the fable follows each concept through an entire chapter. Along the way, the author inserts practical and actionable techniques for leveraging small improvements in performance. At the same time, Tom Connellan describes the principle of deliberate practice in an easy to understand way. With the story line to illustrate the concept, the reader becomes aware of the value of deliberate practice, and of the techniques required to use it effectively. At the same time, Tom Connellan recognizes that all people are individuals, with their own personal goals and requirements. As a result, the readers are encouraged to establish their own personal times of activity and of rest. The end result is that crucial 1% boost in performance that makes a world of difference.

I highly recommend the delightful and idea packed book The 1% Solution for Work and Life: How to Make Your Next 30 Days the Best Ever by Tom Connellan, to anyone who is serious about boosting their personal level of performance. The fun and brisk storyline provides an excellent backdrop for the compelling and performance boosting ideas.

Read the delightful and wisdom filled book The 1% Solution for Work and Life: How to Make Your Next 30 Days the Best Ever by Tom Connellan, and put small improvements in your performance to work for you. That 1% increase in productivity can mean the difference between the gold medal in your field, and being just another also ran.

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Successful Business Blogging

BLOG FOR YOUR BUSINESS
If you are trying to market a business of anykind, be it an MLM, Network Marketing, Direct Sales, Service or traditional business, your blog can literally drive 1000's of potential customers and prospects to you for free.

Tips on Hiring a Replacement Window Company

Homeowners are now becoming more aware on how to increase energy efficiency which is why window replacement companies are doing a lot of business because of how much energy a person can save when replacing their windows. While it's very easy to find a window replacement contractor because there are so many of them (depending on your area), keep in mind that they are not the same Also, some of these companies do a better job than the others. You want to deal with a company which will give you an assurance of high-quality work and service but also will not cost you an arm and a leg. What are the things you have to consider when hiring a window replacement company?

Marketing by the Numbers by Leland Harden & Bob Heyman - Book review


Marketing by the Numbers

How to Measure and Improve the ROI of Any Campaign


By: Leland Harden, Bob Heyman

Published: January 25, 2011
Format: Hardcover, 256 pages
ISBN: 9780814416204
Publisher: AMACOM







"Computers have made practically everything measurable. Yet, their ubiquity is quite likely to make a marketing manager quite miserable", write Vice President of Global Marketing for Usee, Inc., Leland Harden, and Senior Partner at Digital Automat, Bob Heyman, in their practical and results oriented book Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign. The authors describe advanced techniques and tools to measure the return on investment of any online and multiple media marketing campaign.



Leland Harden (photo left) and Bob Heyman understand that using the right analytical metrics to forecast the success of any marketing campaign presents a real challenge for any marketing manager. Faced with having to justify a marketing budget, for both online and offline expenditures, the need for the right measuring tools and methods has never been more critical. Gone are the days when spending on internet marketing could be accepted without the numbers to back up the spending. Simple and crude measurements like clicks and page hits are no longer sufficient in a more cost conscious world. While the internet may be driving traditional media, the need for useful and reliable metrics has become paramount for online business success. The authors point to the best practices and measurement tools that are essential for establishing budgets within the organization, and for remaining competitive in an increasingly difficult and crowded marketplace.



Bob Heyman (photo left) and Leland Harden recognize that in finance, ROI is utilized as a predictive tool. While traditional ROI for traditional media has long held a predictive role, the return on investment for internet expenditures has received attention only recently. Web advertising, as well as the company website, are very often seen as lead generation vehicles. As a result, they must produce quantifiable results. The authors provide the tools to measure the effectiveness of a website at achieving its goals. Even more important, the book contains the best metrics for drilling deeply into the numbers. Measuring the audience in an online world is as crucial as in traditional media. The authors share the methods and tools for calculating the net benefit of internet based marketing, ranging from the main company website to the use of social media. Overall, the authors provide a complete system for uncovering the right metrics, and for applying those results most effectively.

For me, the power of the book is how Leland Harden and Bob Heyman demonstrate not only the means of measuring marketing ROI, but how to utilize the numbers in the most profitable way. The authors combine the theory of return on marketing investment with the practical tools and methodology needed to calculate its effectiveness. The holistic approach taken in the book transforms the topic, from one of being simply a theoretical discussion of ROI, to a useful manual for any marketing manager. the practical side of the book is bolstered by the theory to help guide the marketing manager as to why the numbers are vital to success. The authors provide a framework for not only integrating online and offline marketing efforts, but also for aligning them with the overall company goals and business plan.

The authors recognize that today's marketing managers are very often inundated with a deluge of numbers, ranging from the valuable to the superfluous. This book helps the marketer to sort the useful data into meaningful forecasts of business potential and profitability. Along with the techniques for discovering the best and most useful metrics, the authors share their ideas for transforming the measurements into actionable recommendations for current and future marketing expenditures. The ability to integrate both online and offline marketing programs, and to measure their effectiveness is a key takeaway from the book. At the same time, the ability to communicate the data to C-level executives becomes both easier and more likely to be positive, with the data information gleaned through the book's recommendations. Overall, this is a very valuable guide for any marketing manager.

I highly recommend the very useful and essential book Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign by Leland Harden and Bob Heyman, to any marketing managers who are serious about determining the return on investment from their marketing and advertising expenditures. The techniques, checklists, and case study illustrations make this a book a must have road map for assessing ROI in marketing.

Read the very accessible and problem solving book Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign by Bob Heyman and Leland Harden, and remove the mystery from your calculations of your marketing return on investment. Instead of guesswork, and sorting through stacks of irrelevant information, this book will steer your efforts toward the right metrics that predict your real marketing ROI.

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Some Time Management Strategy for Internet Marketer

As an online marketer, you have to learn how to manage your time when running a real business. If you are not going to do things in a timely manner, then you will quite naturally hold up your progress and allow your competitors to get ahead. Effectively managing your time is a skill that can be learned with consistent practice.

Quick Article About Gage Blocks

The Gage Block is considered as the precision ground and the lapped length measuring standard. This tool is used as the reference for the setting of measuring equipment that used in machine shops like sine bars, micrometers, dial indicators and calipers. Besides, it is made as a precisely formed tool to judge the distances between opposing faces.

Get More Twitter Followers Easily and Effortlessly

Day by day, more and more organizations are beginning to get on board with Twitter as a means to showcase their products and services. Enterprises are starting to realize that they, too, can easily utilize the appeal of Twitter to help turn the attention towards their own firms. Twitter uncovers a whole new universe of advertising potentials for your organization, no matter what kind of business venture you have. All you ought to understand is how you can get more Twitter followers compared to what you already have. How do you do that quickly? Easy! You can purchase them.

Hang on. It's not as out-there an idea as it may look. Given that you keep a couple of points in the mind, this does not have to be a hard task by any means. And, to make the bargain even more interesting, you'll receive some pretty good benefits out of the method, too!

In short, here is exactly what you'll have to know. Services like the ones offered by uSocial.net are created for helping companies, no matter how big or small, how acclaimed or unknown, to make money through Twitter. They can make it easier for you to get more Twitter followers compared to the number that you may have ever reckoned possible, and they will do all this for a minimal nonrecurring cash outlay. Simply provide them with the specific details regarding who your suitable consumer is and they won't only discover those kinds of buyers to aid you, they are going to render them right to your Twitter account, generally in a couple of days!

As you showcase a business venture through Twitter, you continually need to stay focused about how to get more Twitter followers. If you possibly could correctly deal with that, you'll come up with a good referral marketing channel for your business venture. After that, your marketing concept could reach a considerable number of prospective customers very quickly. And as you know that each one of your fans has the ability and option to re-tweet your information to their own friends too, then that's a pretty amazing ripple effect which can lead to a good number of site visitors for your business venture.

It really is straightforward: Targeted traffic equals sales and profits. If there is no page view, no sales. If you need to get more Twitter followers easily and fast, buying Twitter followers could be the best option for your case.


To Your Success
Kamal Todary
http://www.lessons2success.ws

Protect Your Company Truck with a Wheel Chock

Putting on a truck wheel chock is the best thing you can do to protect your company truck and property around it. Whether you work in an industrial field or service industry, your security in knowing that your truck won't roll away is worth the extra couple of minutes it takes to put the chock in place. Accidents can happen when we don't properly follow safety instructions, and that's why they're there.

Limited Holiday Website Promo for Small Biz

Once again, my small team and I are holding our annual xmas sale for our website development and Internet Marketing services.
incredibly affordable and fast execution
7 of 10 slots available (as of dec 2)
P7,000 marketing website with content management system,
integrated with your social network profiles
10 submission to search engines and directories
no hidden charges (1 year dotcom, and hosting as much as you need)
choose from our premium, tested layouts
email me now � dart[a]kokoro-works.com so we can start your website or improve your current one.
My team and I have been in the web business for a decade.
We focus on marketable websites not flashy low traffic ones.
100%  unbeatable 15-day guaranteed satisfaction!
Bonus:
will complete your running website in 2 weeks after full payment
our very own traffic generating blueprint (shattering the SEO myth)
analysis of your market and where to find them
You can�t find a better deal to market your small business.
* this promo ends when all slots are filled or Dec 22 (whichever comes first)
*1yr succeeding domain and hosting renewal is P5000/per year
*if you have existing domain promo price remains the same
*if you have existing hosting we need to transfer to ours which is a quick process (promo price remains the same)
*if you have a registered association you want to have a website for, please inquire and we may even give you a website at even lower price subject to approval of our team.


How To Be An Entrepreneur � Secrets To Self Made Success

How To Be An Entrepreneur ? How to find the
secrets to self made success and utilize them.
What does being an entrepreneur mean to you?
Anyone that is interested in finding true success throughout
their lives can do so, with the right tools, the right amount
of ambition and the knowledge to make it all happen. Yet,
the entrepreneur, no matter which business he is in he
must plan ahead and find success through much more than
just these things.
To be an entrepreneur, you are not just looking for benefits
right now. While you are sure to want your business to
truly take off and do well in its first year, and its infancy, it is
just as important, if not more so, that the long term goals
that you have match the need that you have as well.
In the long term, the entrepreneur�s world is much different
and much more unique. To find true success, he needs to
think of today as well as tomorrow-two fold.What can He do
today that will bring continuous profits tomorrow and into the future.
How and what will you do to insure that your business, the
one that you have worked so hard to make happen in the
first place, is going to make it in the long term? Although
this is not something easy to do, you can do it with skill.
You must learn some of the most essential
principals of protecting your business not only for today,
but also for the long term.
As a new or aspiring entrepreneur, you probably did not think about
what the future would hold because only today mattered.
Yet, now is the perfect time to step back and to find out
just what the best way to manage your business in the
long term is.
If you wish to have a business that allows for success and
money in your pocket down the road, it is essential that you
spend some time now planning for it to happen.
The good news is that you do not have to go to school or be
a rocket scientist to figure this out. In fact, I provide a
great deal of the information and resources that you need
here, without any need to look elsewhere.
Of course, I also hope you are inspired to take the next
step and to find the true benefit of your business by putting
these things into action first and foremost. When you do
these things, true success and money in your pocketbook is
all that will matter.
As an entrepreneur, your job is very detailed. You need to
be the creative one. You need to be the boss. You need to
hold the vision of your business at the head of each and
every thing that you do for that business.
But, today isn�t everything.
As a business owner, you must remember the fact that the
long term goals and process of your business can only
happen if you plan for it now, and not just for today.
You have probably heard people tell you that you need to;
�Live for today!� As an entrepreneur, this is not completely possible
and should not be the way that you hold your business
agenda.
But, why not?
Most of the time, we would like to think that all we really
need to do is to put together a plan and hold onto it.
Somehow,hoping that things will fall into place. It has to. That�s all it can do.
Yet, from a business standpoint, there is much more to
think about.
For example, you may have employees that need the funds
that come from your business for their day to day
expenses.
You may need to take into consideration the overall benefits
that you have in keeping your business going. What about
your assets? Will they make it through the process? How
about your cash flow? What will happen if something does
go wrong?
All of these things are really only the tip of the iceberg
when it comes to running a business in the long term. The
bottom line is that you need to consider what your business
will be like today as well as ten, twenty and more years
down the road.
Think About This
Before You get started, it is essential that you understand
two concepts of your business dealings. When you make a
decision in your business, ask yourself these questions first
and foremost.
1. When I make this decision, what is the short term and
immediate effects of doing so? How does this affect
my business today?
2. When I make this decision, what is the long term
effect of making this choice? How will this decision
affect my business months and years from now?
When you take the time to carefully consider decisions that
happen in front of you, you put yourself in charge of your
destiny.
If you allow the cards to fall where they may, you may not
be in business six months from now. Therefore, You need to ask yourself what steps you can take right now that will better your overall business in the short and the long term.
Of course, we should mention that there is never a for sure
way to know what the future holds. There is no way to
know if you are really making the right decision or not.
But, what you have to do here is to insure that you give
tomorrow the best possible chance that you can.
Don�t let it just happen, make today count for tomorrow
and tomorrow�s tomorrow too.
The fact that learning how to be an entrepreneur sounds
daunting or hard is really only dependent on whether or not you believe enough in yourself to set targets and do whatever it takes to achieve them.The secret to self made success is YOU. Learn more below.


The Power of Leveraging

The concept of Leveraging is important in any business endeavors. The two most popular leveraging is that of Time and Money. There is a limit that a person or corporation can have in terms of time and money. It is therefore necessary to leverage on other peoples� time and money.
To quote from W Clement Stone, �The best sort of money to use in a business endeavor is OPM (Other Peoples� Money).� In network marketing we can also add the following leveraging to assist us:
OPT which stands for:
Other Peoples� Time
Other Peoples� Talent
Other Peoples� Techniques
OPE which stands for:
Other Peoples� Energy
Other Peoples� Education
Other Peoples� Enthusiasm
Network marketing is peoples� power. Other people are our greatest resources, and this resource is in great supply everywhere.
Everyone have only 24 hours in a day, whether you are a pauper or a millionaire. It is quite unusual for most people to work only 8 hours a day due to the heavy workload and overtime. However, we will use 8 hours a day in our illustration. Working a five days week you will have 40 hours of productive time. In 50 weeks a year (assuming you take 2 weeks for vacation) you will have 2000 hours. In a lifetime of productivity you will only have 80,000 hours if you work for 40 years of your life. This is not much of time and especially if you are already in your middle ages.
In network marketing, if you have 20,000 people in your network after a number of years, and lets say these people only work for one day of 8 hours. You will then have generated 160,000 hours in a day, i.e. twice that of your life time of 80,000 hours. There is no way of achieving this if you use your own time. This is the essence of leveraging whether it is for time, money, enthusiasm, etc.


Project Initiation

$2.2 million. Tim sunk his face into his hands and thought about how he got here. Why isn�t this working? What is wrong here? How am I going to dig myself out of this mess?
Six months earlier, Tim Jacobs was promoted to Project Manager and began the long process of implementing the new financial system. He was excited about his new role � in the past, as a systems administrator, Tim worked on many different projects and always thought he could do a better job if given the opportunity. His opportunity came and his first project was a big one � implement the new financial system in nine months with a three million dollar budget. Much of the company�s processes relied on this system to work and the project had to come in on time, on budget.
Six months into the project, Tim spent $2.2 million of his budget and was already projecting an additional three months beyond the nine month plan. He wasn�t sure how he was going to fix the problem, but he was sure he made some mistakes to get to this point.
Project management methodologies define how a project should function and the phases project managers must do for a successful project. The first phase, Project Initiation, defines the steps a project manager should take before a project is officially started. Building a solid foundation for the project allows the project to stand strong when the weight of it starts to pile on. In Project Initiation, the Project Manager develops a solid business case, ensures the project is aligned with corporate and department goals, performs a risk analysis, and identifies the key stakeholders for the project.

Develop a Solid Business Case

The first step before any project is started is to create a solid business case. Why are you initiating this project? Too many projects start without a firm rationale and senior management buy-in, which often results in failure.
A solid business case defines what the project is, what the results of the project will be, how it benefits the company, and the financials involved. We recommend involving your finance team in constructing the business case to ensure it has correct financial models.
After you have constructed your business case, present it to your senior management team for approval and buy-in before proceeding.
In Tim Jacob�s project, since the company had already made the decision to implement the new financial system, Tim prepared a small business case and did not ask finance for assistance. The vendor gave him some average returns on investment (ROI) numbers for companies in his industry and he used those in the business case. He submitted the business case to his boss, but did not present it to other senior managers for buy-in.
Tim should have prepared a solid business case for the project. Even though the �company had already made the decision,� preparing the business case would have helped people think through the decision and not be influenced by outside factors. Additionally, perhaps the $3 million budget was inadequately prepared and finance could have identified a more realistic budget number.

Compare Your Project to Corporate and Department Goals

Every project should fit within your corporate and/or department goals, mission, and vision. If it doesn�t � why do the project? A project that is properly aligned with the company will help move the firm forward. Many projects are undertaken for personal reasons, or �kingdom building� � designed to build a single manager�s workforce. These projects are prone to failure as the politics involved will weigh too much on the project team.
Tim didn�t know, but he walked into a minefield with the financial systems project. The vendor selected was the competition of the current system in place and many of the employees who used the old system on a day to day basis didn�t want to change. They did not participate fully and frequently would do things to delay the project. The company was struggling financially and after two rounds of layoffs, many employees saw this project as not aligned with the corporate goals.
Tim�s project suffered from poor PR and the lack of buy-in from many key departments. This contributed to the delays and increased costs during the system implementation.

Identify Key Stakeholders

Identify the early key stakeholders for the project and decide which ones should be involved in the business case preparation. Key stakeholders are crucial to the success of the project. These are individuals within your organization that have a stake in your project and it affects them or their departments.
Tim did identify the key stakeholders in his project initiation phase, but did not contact them while preparing a business case. He believed that they were all on-board without checking with them himself. In his situation, the CFO and CIO at the company frequently did not get along and the CIO was driving this project. The CFO was not completely on-board with it and did not have a personal stake in its success. In fact, quite the opposite, part of him hoped it would fail to embarrass the CIO. As project manager, Tim should understand the dynamics of these relationships and craft a way to get the CIO and CFO to buy in to the project.

High Level Risk Analysis

At the project initiation stage, the project manager should perform a high level risk analysis. This isn�t a detailed risk plan, but a top level view of the risks associated from this project will assist the key stakeholders in deciding whether or not to proceed.
Tim didn�t feel there were many risks associated with this project � the vendor had great references and it was obviously time for an upgraded financials system at the company. Unfortunately, by not identifying the high level risks, he walked into many situations unprepared.

The Results

Though Tim could not go back and redo the first phase of the project, he did recover by:
  • Identifying the key deficiencies in the project to date.
  • Working with the vendor to �crash� down several tasks to get the project back on-schedule (he did come in late, but only three weeks late).
  • Increasing the communication of the project and asking for key employees� help during the project, getting them more actively involved.
  • Identifying the cost increases the delay had caused and receiving approval for a budget revision for the project.
Many of the consequences of this project could have been avoided had Tim built a solid foundation for this project. The Project Initiation phase provides an opportunity for the project manager to create such a foundation.


Internet Business Tutorial

In the years after the World Wide Web entered our consciousness in 1993, conducting business operations on the Internet was more novelty than necessity. Sure, companies registered their �.com� domain names and pundits spoke breathlessly about the Internet�s potential to revolutionize business, but it took companies years to integrate e-commerce into their existing brick-and-mortar operations.
Twelve years later, it�s nearly impossible to discuss business plans, proposals and operations without taking into account the Internet marketplace. The Internet and related digital technologies make so many aspects of business more economical, efficient and interactive.
Learn the business concepts, Internet jargon, and more to make your business a success on the Internet in this free tutorial.
Click on one of the topics in the outline below or click on �Start Now!� to start the tutorial.
Introduction to Internet Business Concepts
Section 1: Internet Software and Hardware
Section 2: Types of Internet Connections
Section 3: Internet Protocols & Their Function
Section 4: Domain Names & DNS
Section 5: The Role of Web Browsers
Section 6: How Email Clients Work
Section 7: Internet Security
Section 8: Using Search Engines
Section 9: Internet Marketing Techniques
Section 10: Information Technology Jobs


Social Media Job Interview Questions

General Social Media Questions

These are general social media questions for you to determine a level of knowledge from the candidate regarding social media and social networking.
  1. What are some of the challenges explaining social media to non-technical executives? How do you overcome objections about social media?
  2. If you were working at a firm which blocked employee access to Facebook, Twitter, and other social sites, do you think this is a good policy? If not,  how would you convince the executive team to open up access for employees?
  3. What is the difference between moderating something and facilitating something?
  4. What are your strengths in social media?
  5. What are your weaknesses in social media?
  6. Which social bookmarking sites do you use?
  7. What social media tools do you use?
  8. What is your biggest mistake you�ve made in social media? How did you fix it?
  9. Have you ever held a live event in the social space? How would you market a live online event? How would you structure the event?
  10. How do you manage an online reputation? If one of our executives had a bad online reputation (bad press, etc) and wanted to fix it, what would you recommend?
  11. If we had a business crisis, what social media channels would you use to communicate through? How would you manage the messaging?
  12. What areas of social media would you recommend outsourcing?
  13. What are the risks with becoming involved in social media?
  14. Which is the best social check-in site?
  15. Are you the mayor of any place?
  16. What do you do offline to increase your online knowledge? (Hat tip: Brian Boyd)

Social Media Industry Questions

In this section of the interview, you will learn how involved the candidate is in the industry. Is he/she looking for a job or a career?
  1. What is Web 2.0?
  2. What does Web 3.0 look like?
  3. What�s the �next big thing?�
  4. What is the difference between social media and social networking?
  5. What do you think of social media consultants?
  6. What�s the scariest part of social media?
  7. What�s the most exciting part of social media?
  8. What social media blogs do you read? What research do you follow?
  9. Who�s your favorite social media expert?

Social Media Technical Questions

How much of the underlying social media technology does the candidate understand? These questions determine the level of technical knowledge of the candidate.
  1. Explain the difference between Facebook Like and Sharing on Facebook.
  2. If you�re planning a vacation and will be out of touch and not able to get online for a week, what tools would you use to ensure social media updates are being posted?
  3. Write three headlines for news stories that you think will have tremendous success on social media. What makes the headline successful? Write a headline for a successful article about our company.
  4. How often should we update Twitter?
  5. How do you handle criticism of a company online?
  6. What would you do if someone started a parody account poking fun at our company?
  7. What is your policy for moderating comments?
  8. Would you pay a blogger to write favorably about our company?
  9. How would you show unique content only to fans on our Facebook page?
  10. Who in our organization should be blogging on behalf of the company?
  11. What is a �sneezer�?
  12. How would you perform competitive analysis in the social space?
  13. What do think about software applications that autofollow or try to get get large masses of friends on social network sites?
  14. What do the statistics look like for a healthy Facebook fan page?
  15. Explain what a retweet is.
  16. What is RSS? Why is it important?
  17. Have you ever gotten a piece of content onto the front page of Digg?
  18. How frequently do you update Facebook and Twitter?

Social Media Analytics & Marketing Questions

A good portion of social media is marketing related. Does the candidate understand these marketing elements and the tactics necessary to apply them to social media?
  1. How do you measure success on social media?
  2. What metrics do you use to measure the effectiveness of social media?
  3. How would you tell that a social media campaign has failed?
  4. What key performance indicators would you recommend to report on social media efforts?
  5. Write down a table of contents for a social media strategy.
  6. What elements should go into a social media marketing plan?
  7. Why would we want to pay for social media advertising?
  8. What are the best types of things to advertise on a social networking site?
  9. What analytics software packages have you used?
  10. Describe the most successful social media campaign you have ever seen. What made it so successful? Could you duplicate that level of success?
  11. Describe a social media campaign you ran from start to finish.
  12. Provide an example of a social media campaign you are current running. Show me what channels it is in. Describe the next steps for your campaign.
  13. What are the elements that make a video go viral?

Our Company

How will the candidate use social media for the company? Has the candidate reviewed the company�s current social media presence and formed an opinion?
  1. For our business, would Twitter or Facebook be more effective?
  2. Why would we want to continue using MySpace?
  3. Why should we use social media?
  4. What would be the first thing you would do if hired for this position? What would your goal be for the first month? The first year?
  5. Would you use Facebook Like or Facebook Recommend on our site?
  6. What social sites should our company have a presence on?
  7. How would you integrate social media into our site? What buttons or widgets would you recommend?
  8. What percentage of our referral traffic would you think our site should get from social media sites?
  9. Give our company a grade on our current social media efforts.
  10. How would a social check in site benefit our business?
  11. What tabs should we have on our company Facebook page? Which one should be default?
  12. How do you define social media reach? What is the current social media reach our of our company?
  13. What are 5 things you would recommend to us to do immediately in the social space?


Evaluating Print Sources

This handout will discuss strategies to evaluate secondary printed sources�books, journal articles, magazines, etc.�based on three criteria: objectivity, authority, and applicability to your particular assignment. Printed sources, whether primary or secondary, provide the evidence for most of the academic essays you will write in college. Non-print sources, such as webpages, works of art (performance and fine), and interviews often provide significant source material for analysis but are not covered in this handout.

Introduction

At some point in your college career, you will be asked to write a research paper. While you may associate research papers with history or political science classes, the study of most disciplines involves the collection and interpretation of data with the intent of making and supporting an argument. To do this, you must use some printed texts, whether they are primary documents or secondary sources that analyze primary sources.
If you have never written a research paper at the college level, the process may appear daunting. The first step, of course, is to develop a topic that investigates a problem important to your discipline. For this, talk to your instructor or the library Reference staff and check out our handouts on understanding assignments, constructing thesis statements, and argument in academic writing.
So you come up with a good idea and head to the library to begin research. UNC's Davis Library contains over five million books and journals. Which ones are useful to your study? What if the information they present is false, outdated, or biased to the point of inaccuracy? How can you tell? This handout will help answer these questions.
Researchers approach an unfamiliar source and ask questions of it with the intention of discovering clues that will tell them if they can trust the source and if it can add anything to the argument. The steps that are outlined below may appear drawn-out and perfunctory to some; each step is outlined in detail so that both novice and advanced researchers can benefit. It will help you approach your sources more carefully and critically.

Primary and secondary sources

This handout will focus on how to evaluate secondary sources, but the critical skills you learn here will help in analyzing primary sources too. Before we can get to secondary sources, we need to differentiate primary from secondary sources. Primary sources come in various shapes and sizes, and often you have to do a little bit of research about the source to make sure you have correctly identified it.
In a nutshell, a primary source was produced at the same time that the events described in the source took place. Sound easy? In most cases it is. Here are some examples and problem areas:
Diaries and letters written by people who were participants in the actions they describe are easy to classify as primary sources, but what about memoirs or autobiographies? These are usually written well after the events took place and often will tell you more about the period in which they were written than about the period they describe.
What about newspapers? The author of an article presents an interpretation, but if the article reports current events, it is primary. If the article reports past events, it is secondary. Keep in mind that an article about a past event can present valuable primary evidence concerning the author's context.
What about fiction? If you are studying the novel or poem for its own sake, it is a primary source. If you are using the novel or poem as evidence�a historical novel, for example�it is a secondary source. In the same vein, a 19th-century history textbook can be considered a primary source if you are studying how the work was influenced by the period in which it was written or how it fits into a continuum of historical analysis (that is called historiography).
Check out this table to help differentiate primary and secondary sources.

Primary
Secondary
The Tempest by William ShakespeareAn article that analyzes the motif of the 'savage other' inThe Tempest.
The Diary of Anne FrankA book about the Holocaust
The Declaration of IndependenceA biography of Thomas Jefferson
Population statistics on Ethiopia from The World FactbookAn article titled "The impact of population growth on infant mortality in Ethiopia."
Secondary sources will inform most of your writing in college. You will often be asked to research your topic using primary sources, but secondary sources will tell you which primary sources you should use and will help you interpret those primary sources. To use them well, however, you need to think critically about them.
There are two parts of a source that you need to analyze: the text itself and the argument within the text.

Evaluating the text

You evaluate a text to determine the objectivity of the author and the credibility of the work. Do not assume that your sole motive or goal is to eliminate sources. While this may be a consequence of your analysis, your goal should be to understand the context of the work so you can assess how it can inform your argument. To do this, you must analyze the text according to three criteria: the author, the publisher, and the date of publication.

Author

Remember back at the beginning of this handout I wrote that critically analyzing sources is all about asking questions? Well, here is where you show off that skill. The next time you pick up a book in the library, look at the author's name. Have you heard of her? Do you know if he is cited in other books on the subject? Has your instructor mentioned the author's name? Is she affiliated with a university (which may or may not add to her authority)? Does the author acknowledge an organizational affiliation? The acknowledgements and preface are good places to get the answers to most of these questions.

Publisher

The questions you will ask about the publisher are similar to those asked about the author. Look in the first few pages of the book for the copyright and publisher information. Did a university press�for example, UNC Press, UT Press�publish the text? Did a popular press�Jones and Bartlett, Harcourt, Brace, Jovanovich�publish it? You can be relatively sure that if a university press published the book, it has been held to a high academic standard. Popular presses differ in their standards. You may have to look at other aspects of the book (see below for tips on identifying tone and audience) or look at other books produced by the same publisher to judge the credibility of the text. Remember, you are not looking for ways to exclude works. Rather, you are trying to understand the context in which the book was written so you can better analyze its content.

Date of Publication

If you are researching a current issue, it stands to reason that you want the most up-to-date sources you can find. If your topic is not so current, it is often acceptable to go back ten or even twenty years for your sources. If there is a more recent book on the same topic, make sure that you look at it. Maybe the author found new evidence that drastically alters the argument of the first book. The age of a work can be easy to determine, but it is sometimes tricky. The page that has all the publisher's information has a copyright date. Has the work been translated? If so, that date is probably the date of the translation. Is there more than one date listed on the page? In that case, you probably have a newer edition. If so, the author wrote most of the book at the time of the first date of publication, although new information may have been added since then.

Objectivity

After analyzing the text, you may find some bias. That does not mean you should discard it. Perhaps the author thanks an anti-homosexual religious organization for funding his research on same-sex marriages. You may be tempted to toss the book aside because you feel that a biased work will not provide the 'facts.' But you may be missing out on some good evidence. No secondary work is going to give you the 'facts.' Secondary sources provide interpretations of primary data. Every interpretation is influenced by the author's context. Find out where the author is coming from and use the evidence accordingly. For example, the book about same-sex marriages funded by the Southern Baptist Convention may provide a clear presentation of the conservative side of the issue. Paired with a book that provides a liberal interpretation, the conservative book may provide valuable information about the various positions within the discussion.

Evaluating an argument

Analyzing the author, publisher, and age of the text provides a good place to start your analysis. You should not stop there, however. You have to move beyond the appraisal of the text and begin to analyze the content. To do this, you can use the same technique of asking questions and searching for responses.

Applicability

Is the work applicable to your study? The first place to look for answers is the table of contents. A book can have a great title but then can be full of tangential ideas or take an approach that simply may not add to your study. The next place to check out is the index. The index is a wonderful resource for researchers. You can use it to quickly jump to particular passages if your topic is well defined. More often, you'll scan the index to get a feel for the authority and scope of the text. Often you can learn most of what a book can tell you by reading the preface and the introduction and scanning the table of contents and index.

Argument

Analyzing the argument gets to the heart of a critical approach to your sources. While this task may seem daunting at first, here are some tips and techniques you can learn to make it a lot easier.
  • Is the information supported by evidence? Take a good look at the footnotes or endnotes. What kinds of sources did the author use? Does the bibliography mention the important books in the field?
  • What is the major claim or thesis of the book or article? Is it clear what the author is trying to prove?
  • What are the primary assumptions on which the author bases the argument's main claim? Do you agree with those assumptions? Is the author taking too much liberty in making those assumptions?
  • Check out the Book Review Index in the Reference section of the library. Read what other scholars have written about this book. Are the reviews generally positive? Do they consider the book useful or important to the field? This is not considered cheating. On the contrary, it will enable you to read the book with your eyes open, so to speak.

Audience

An analysis of the audience can tell you a lot about how much authority a book or article can claim. Most of what you uncovered in your analysis of the text will inform your judgment of the intended audience. You can find out more by looking at how the book is written and what type of format it is written in. Is the work full of technical terms or graphs? Then the audience may be academic. Is the language very simple with lots of pictures? Then the audience may be a younger crowd, or the book may be intended for light reading. If you are reading a newspaper or magazine, look at the advertisements. Who does the publisher hope will read the source? An advertisement for Lexus automobiles or Johnny Walker Red scotch in "Newsweek" may indicate a wealthy, educated (and possibly male) audience. An advertisement in "People" for Tommy Hilfiger or Pepsi may indicate a different audience.

Tone

The tone of a book is how the author represents himself or herself through language. Strong and impassioned language may indicate to you that the author is too emotionally connected to the work to provide an objective analysis. Most academic authors try to appear impartial in their writing by always writing in the third person and staying away from loaded adjectives. Here are some questions you can ask about the author's tone:
  • Does the author's language seem impartial to you? Are wild claims made? Is a lot of emotional language used?
  • Does the author remain focused on the argument? Does he or she jump from point to point without completing any thoughts?
  • Does the author seem objective? Does the information appear to be propaganda to you? Is a specific agenda put forth through the selection of data or the manipulation of evidence? Remember, finding a bias does not necessarily mean you should discard the book. Take it in stride and use it accordingly.

Authority

Answers to all the questions posed above will help you determine whether you can accept a source as an authority. Can you trust it? What can you trust about it? There is no easy way to answer that question, but by carefully approaching both the text and the argument you can feel more confident about the source.

Following the trail

It may happen that you come up with a topic and go to the library to find sources. You sit down with ten books that you gleaned from a keyword search on the library's online catalog. You put all ten books through the critical analysis steps outlined above, and only one fits all your criteria. What do you do now? Go back to the library catalog? Browse the shelves near where you found the first ten? Those methods may work, but a quicker way is to follow the trail of sources in the one book you have decided to use. Look at the footnotes and bibliography. Note titles that the author relies on or refers to as pillars of the discipline. Then look up those book or articles in the library catalog and begin the critical analysis process all over again. This time, however, you know what one author thinks about the book, so it already has achieved a level of authority or importance. Following the trail from one book or article to others can lead to an understanding of the entire structure of the literature on a particular topic.

Apply what you've learned

Now that you know the key terms and what questions to ask, put your newfound knowledge to the test. What questions would you ask of this handout?
  • Is the author an authority?
  • Is the author biased?
  • Can I learn anything from this handout?
How would you go about finding out the answers to these questions? For the first question, go to the UNC Writing Center Homepage. There you will find out who funds the Writing Center and who works there. The answer to the second question is yes, I do have biases, although I am probably not aware of all of them. Do they affect what I write? Of course. Is that necessarily bad? Of course not. The answer to the third question is more difficult. There is no table of contents because this is a short work, but the bold section breaks and bulleted lists should help you scan the document for applicability. Everyone approaches a learning situation from a different angle, and what is useful to one person might not be for the next. That is an assessment you must make from your own perspective.
Don't forget to follow the trail of this handout to continue thinking about these ideas: check out the list below.