Tips on How to Create an Impact at Your Trade Show

Trade show displays are important to create a long lasting impact on the visitors' mind. Your trade show should not only pull in the visitors but also make them feel engaged with the exhibit. Here are some tips on how to create an impact at your next trade show.

Use a display board for more clarity

When you participate in a trade show, discuss your product or the service using a display board. Keep the points precise and write them neatly on the board so that customers do not have to spend a long time to understand what they are looking for. Mentioning too much info might irritate them.

Display boards can have information on price of the product, minimum orders that you take, home delivery assistance (if you provide), help line numbers if any and any other additional information, which you would like to share with your customers. This way, customers will not have to wait for your assistance when there is crowd gathered around you.

Show products in high demand

You can build interest and credibility by putting a sign of ‘sold-out' on one to two of your products. People get interested in your product when they see that others like them have bought it. Make an impression that you are too busy to even restock and only have limited stock of your product.

Using interactive games

People, who visit your trade show, would love to take back free gifts or prizes. If possible try to include some interactive games in trade show displays, which they can play and win. Another thing you can do is to conduct a contest to attract customers. This contest can have consolation prizes for participation so that you are able to generate an interest in people.

Stock items for promotion

Just like prizes, you can keep a stock of promotion items in your trade show booth so that people are reminded about your product whenever they use this promotional item. The placement of this item, in your show, should be such that customers have to walk through your products to take them so that they see what you offer.

Brochures and visiting cards

Stocking sufficient number of brochures and visiting cards will be of help when you participate in trade shows. You can distribute them to the visitors so that, they can pass them on to people who are in need of your product or service. This is one of the ways to reach your potential customers.

Assistance at trade show displays

Ensure that one employee from your company is always present at the trade show so that he/she can provide information to visitors. Your company representative should actively initiate and participate in conversation with customers and understand their needs.

Trade show displays are an effective way to promote your business. Putting up a good trade show will definitely help your sales increase.